WHAT IS BRANDING?

In the Old West, ranchers seared their brand into the hides of bulls. Today, a brand is the sum of ideas, emotions and experiences about a company that gets seared into the minds of consumers. Different worlds, different goals, but a lot of the bull remains the same.

Branding encapsulates many aspects of design and strategy, and has become a generic description used to simplify a complex set of objectives. It’s art and science with some magic thrown in. Branding is “know me”, and marketing is “buy me”. Great brands create connections and positive experiences, which drive the consumer.

We’ll help you better understand the value of great branding, and support you with brand initiatives to highlight your core values, products, services and customer experiences.

 

BRAND REPUTATION MANAGEMENT:

Online or social media reviews not good, and not sure why? We’ll help with an brand audit and recommend a strategy. It’s all connected.

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