Brand creation and design strategy for a new product line of unique indoor and outdoor lighting, developed in partnership with our client. These elegant, versatile, and beautiful lights have high-end classical and modern lighting design influences. We positioned this brand to launch into in a completely new mass/specialty category with over 50 SKUs and packaging designs. Complimented with a successful QVC sell-out for select Anywhere Lighting Chandeliers.

  • Brand creation + design strategy
  • Logo design / naming / slogan
  • Photography / studio + location
  • Package design / 50+ SKUs
  • International print coordination
  • Specialty catalogs + advertising
  • Sell sheets + brochures
  • Instore retailer mockups
  • Retailer presentations
  • Retail POS signage
  • Floor + endcap displays
  • Web banners + eBlasts
  • QVC B-roll video

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